Pages aren’t the only environment for people to share content for you to laugh at, agree with, disagree with (that happens a lot), or relate to. But unlike pages, Facebook groups are best served as hubs for like-minded individuals to get together and share their related interests.
Do you like a certain video game? Join a Facebook group to share your knowledge or to share some photos. Also unlike Facebook Pages, you are usually free to share your own content (it depends on the group’s settings), rather than be limited to what the admins and moderators post on the page.
Of course, like any group, there exists a hierarchy of roles. The highest role, the person(s) with the most power is, of course, the admin. Whenever you create a group, you are immediately assigned as the admin of the Facebook group. It’s up to you to decide if there will be more admins or moderators. But exactly does a moderator do, or an admin for that matter? What are the roles an admin and moderator perform in any given group?
If that question has been floating around in your head, you aren’t alone. Facebook groups can dissolve quickly without a hierarchy of roles. It’s best to understand what those roles actually are before moving forward with the creation of a Facebook group.
Post Content to Your Group
This is a two-way street, and entirely up to you provided you are the or an admin of a group. Some Facebook groups will operate a lot like Facebook pages, only admins having the power to post content, however, more often than not a Facebook group is largely open to members posting content to–so long as it lines up with the group’s rules.
Another facet of being an admin is the ability to post questions, answers, comments and even create polls based on the interests of the group. As an admin, and or moderator, it’s your job to keep the group or discussion in line with the subject. Should group members stray and enter territory that’s contrary to the group’s rules or philosophy, it’s also your job to decide their fate in the group.
But before you post contents, an admin has to first add members, after all, there’s no such thing as a one-person group.
Obviously, the goal of any group is to amass a following. The size of your Facebook group is entirely up to you. You could create a group of only two members, if you so choose.
But on that same note, you will come to a point where a member has threatened their reason for continuing to be a part of the group. Most groups have a set of guidelines, rules that, when they aren’t followed, judgement is made. If their actions violate a group’s guidelines, it’s up to the admin to carry out their sentence. In many cases, you will be removing members and adding members; the goal, of course, is to add members more than you remove.
And there is your next stop: who gets to join?
Not only do you have the power to add members, you also have the power to adjust membership approval. This leaves people with only two options: be added through the power of an admin, or pass the Membership Approval. And membership approval can be quite unique, as unique as the group itself.
You can approve or deny a membership request based on the answer a potential member gives to a question that was asked of them. For example, let’s say the question is, “What’s your favorite color?” and the potential member responds with “Yellow.” You can look at that and, based on their answer, deny or approve their membership, allowing them access to the group.
By far one of the most important roles in any Facebook group is moderating content. Depending on how you run your ship, this can be done by moderators, but admins also have the power as well. As the role of an admin, it’s your job to ensure that the discussion doesn’t stray into madness.
If your group is based on sharing positive messages, then obviously sharing negative and hateful content isn’t going to be in the group’s best interest. It’s your role as admin to keep it on topic and remove content and people who disrupt the environment.
It’s important to note that, as the admin or an admin, you have the power. You are in control of the group, or at least part of it, and no rowdy individual can stop you from removing them. If you created the Facebook group for a singular purpose, and someone wants to remove that, you aren’t without options.
The admin’s roles may be few, but they’re important and linked to one another.