Tinder Price Increase 2022 (The Full Guide)

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Tinder Price Increase

This guide will provide you with all the information you need to better understand the Tinder service’s price increases. You can use this information to be informed of the different changes in the dating application’s prices.

Has Tinder Gone Up in Price?

Yes, the fun dating application that allows you to swipe on the profiles of users you’re interested in has increased its prices.

The application is free to download, allowing users to swipe for casual dates and hookups at no cost. However, there are options to purchase paid subscriptions that give premium benefits like unlimited swipes and additional ‘super likes.’

Super likes are the best way to get the attention of potential matches as they notify the other user that you are interested before they also match with you. Otherwise, the only way you know someone has swiped on you is if you match with one another.

This function highlights your profile for the other user. Regular tinder users are allowed one super like a day, but a premium subscription allows you to send up to five for Plus subscribers.

Further, subscriptions allow users to have access to the Tinder Boost function, which allows you to get your profile in front of more users for thirty minutes.

This can dramatically increase your chances of matching with users up to tenfold more than a regular Tinder account.

A premium Tinder Plus subscription allows you to ‘rewind’ swipes. This is useful if you have accidentally swiped in the wrong direction on a user.

Perhaps you accidentally swiped right on someone you’re not attracted to. The rewind feature allows you to go back so that you can swipe left on that individual.

The Tinder monthly fee is very reasonable for most people, as long as you are under the age of thirty (30). The price difference for Tinder was set to almost quadruple for users after they turn 28.

The company explained that this was due to younger people having a generally lower income than those that are older. They were under the impression that older citizens had a higher level of disposable income, making sense of the price increase for older users.

Tinder was taken to court for age discrimination and eventually decided to settle outside of the courtroom. Tinder’s policy that based prices on age was overturned, and now the price for the Plus and the Gold versions of Tinder is the same for all users.

This is likely the reason for the recent increase in prices. Rather than lowering the prices for older users, Tinder likely decided to increase prices for younger users to that which they were charging the older users.

How Much Has Tinder Gone Up in Price?

Many Tinder subscriptions have gone up in excess of thirty percent.

Nonetheless, subscriptions are still popular. The primary reason for this boils down to convenience.

Monthly subscriptions allow companies to see how much money they have every month and provide users with premium content and regular deliveries of such content.

What Exactly Has Gone Up in Price in Tinder

A few months ago, one could purchase a Tinder Plus subscription for $4.99 monthly. Now, however, that same Tinder Plus subscription is now $7.99. This is a forty (40) percent price increase.

Other subscription options have also faced an increase in prices. For example, a Tinder Gold subscription used to be $14.99 monthly. Now, that same subscription is $24.99. This is a forty (40) percent price increase.

Tinder Platinum, the highest subscription tier, has also undergone a price increase. You could purchase one month of Tinder Platinum a few months ago for $19.99. Today, that same subscription costs $29.99. This is an approximately thirty (30) percent increase in pricing.

Recent pricing increases have also come with changes to monthly benefits that come with subscriptions.

For example, Tinder Plus no longer includes free Super Likes or one free boost per month. Tinder Gold now only includes five Super Likes weekly rather than five Super Likes per day.

Similarly, Tinder Platinum also includes five weekly Super Likes as opposed to the former five daily.

Users that have subscribed in the past will not be affected by these changes unless they either cancel their subscription and resubscribe or upgrade their subscription.

For example, if you upgrade your subscription from Tinder Gold to Tinder Platinum, you will only have five super likes weekly, whereas you may have had five days prior to upgrading your subscription.

Why Has Tinder Gone Up in Price

In today’s society, price increases are regular occurrences. What cost five dollars yesterday could easily cost ten tomorrow. This has become normal for us. The same applies to applications and the subscriptions that can be purchased with them.

Tinder has recently increased the prices of its subscriptions and benefits, and the following reasons likely explain why.

1. Google and Apple Take A Huge Cut, so They Have to Increase Their Prices

Both Google and Apple take between 15% and 30% of profits from developers when consumers purchase subscriptions and other things using their applications from an Android or iOS device.

Google allows users to download applications outside of its app store using a process called ‘sideloading,’ but Apple requires all users to utilize the Apple App Store for downloadable content.

Despite allowing users to utilize outside means to download content and applications, the majority of Android users still frequently utilize the Google Play Store rather than sideload.

Application developers like those who made Tinder rely on the app stores of both Google and Apple.

These developers and parent companies feel that they should not have to pay heightened fees on purchases made through their applications in response to Google and Apple attempting to increase the percentage they are required to pay the parent companies.

The parent company of Tinder, Match Group, sued Google over requested increases. Rather than allowing the formerly used means of alternative payment systems, Google requested that app-makers use its primary system that charges fees for in-app purchases made by consumers.

This took the choice from developers in how they would pay for purchases made through Android and iOS devices.

Ultimately, the lawsuit resulted in both companies (Google and Apple) lowering their fees. Google dropped from thirty percent paid for any in-app purchases through their application on an Android device.

This is progress, but Tinder has nonetheless increased subscription prices, and fluctuating revenue policies are likely to be partially at blame.

2. Inflation

Inflation is another word for increasing the prices of goods or services in an economy. Over time, the currency loses its value, and it does not have as much purchasing power as it may have previously. What you can buy with one dollar reduces over time.

Inflation can be the result of many things like lower interest rates, higher wages, supply chain issues, or bigger issues within the global economy.

The inflation rate from this past May was 8.6%, according to the latest report from the Bureau of Labor statistics. This is the highest annual inflation rate we have witnessed since 1981.

Americans today rate inflation as the primary issue within the nation. American President, Joe Biden, has stated inflation as his top domestic priority.

It is likely that inflation can be partially blamed for developers increasing subscription prices with applications like Tinder.

3. Match Competitor’s Pricing

Tinder’s biggest competitors are applications like Bumble and Hinge. These applications offer similar services. They both help users meet possible matches and people they would be interested in dating.

If these competitors increase their subscription pricing and change the benefits offered with their subscriptions, it can be assumed that Tinder would do the same.

Developers and the owners of these companies have as much freedom to make money as their competitors allow them to.

This is an important aspect of the business that many consumers overlook. If Hinge is offering users the opportunity to see who has liked them with a lower subscription rate, it is likely that Tinder will follow suit.

Things like this keep applications competing for superiority.

4. Make More Money

An obvious incentive for developers and owners of applications like Tinder to increase subscription pricing is to make more money.

This ties in with the inflation rate. If things are increasing all around, why wouldn’t they choose to increase the price of their services?

This allows them to remain functional and continue making the same amount of money they were making before the inflation of the economy.

Overall, Tinder is an easy application to navigate. This eliminates how tricky it can be to use traditional dating websites and avoids overwhelming users.

How to Get Tinder Cheaper

Despite recent price increases for users of Tinder, there are ways to get access to premium features that Tinder offers for a lower price.

Saving money is a top priority for many users. If you are interested in this, utilize the tips below to find access to more affordable Tinder subscriptions and benefits.

You Can Get Features Like Superlikes and Boosts for 10% Less If You Use Tinder.com Rather Than The App

Similar to many applications, Tinder charges higher prices for users who pay on the mobile application rather than a desktop browser.

This is because data shows that different hardware users have different price elasticities. It also factors in the idea that mobile platforms and operating systems take a certain percentage of profits from developers.

Price elasticity reveals exactly how responsive the consumer demand is for a product based on the price at hand. If a product is elastic, it is very sensitive to fluctuations in price. This means that more people will buy the product if it is cheaper.

If a product is inelastic, price changes do not greatly impact whether people purchase the product or not.

Some products have an immediate response to price changes. Tinder is a subscription-based dating application that fits this mold.

This is considered non-essential for many users. Dramatic price increases may severely impact the number of users who regularly utilize the application’s services.

If people start having issues with Tinder, they could just substitute it with an alternative application like Bumble or Hinge.

Nonetheless, using a web browser is an easy way to access cheaper subscriptions and the benefits that Tinder offers.

Wait and Buy Features Within Specific Times of the Year and Month Because the Price is Always Fluctuating

Like many other products and services, the price of Tinder fluctuates based on the time of the year or month.

Things like prices are constantly changing, and there are even tools that can help you learn when the price of a product you are interested in changes.

For example, Visualping is a convenient tool that sends you deal alerts when products or brands that you have marked drop in price. This website change detection tool helps you look out for price changes on any item or subscription you want to purchase.

This tool allows you to track price changes. All you have to do is add the URL of the page you wish to track in the search bar.

Then, you select the price area. After the price changes, you will receive a notification in your email inbox. If you choose the visual compare option, your email alerts will be sent with a screenshot that highlights the updated price in red.

This tool is free to use for up to sixty-five (65) checks monthly. There is also an extension available for Chrome users that allows you to search for discounts and cashback. It also has capabilities that keep track of other offers while you search the web.

Conclusion

Many users have noticed recent pricing increases with Tinder subscriptions and perks. The previously mentioned tips should teach you why these prices have increased and how they have increased, along with how you can locate a more affordable membership for this popular dating application.

If you follow the above-listed tips and tricks, you will be swiping again at a lower rate in little to no time.

David Johnson is a freelance writer with 9 years of experience writing for Techzillo and other established tech outlets like iMore. His focus and key interests are Apple and accessibility as well as consumer technology in general. Read our Editorial Guidlines and Fact Checking process.

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