Easy Tips to Make Top Instagram Video

Easy Tips to Make Top Instagram Video

Meta description: One of the most effective strategies to gain new followers and massively develop your Instagram account is to create killing videos. Today, we’d like to share our experience of how to make videos that are watched by tens of thousands to millions of people.

Working Tips to Make Top Instagram Videos

Started an Instagram channel? What’s next? How to improve it, what to shoot about, is it worth investing time and effort on it?

How to show your content to the maximum number of users? How to collect more likes, comments, and video views? Should you use hashtags? What is the perfect time to post?

There are many questions. Especially from novice small businesses. But there is only one powerful article with answers. And it is in front of you. Let’s start exploring the issue!

A few words about Instagram

Instagram brings money to brands and bloggers – it is the most effective platform for influencer marketing in 2020-2022. Bloggers here can earn up to several thousand dollars on one advertising post. Brands increase the audience, boost loyalty and sales – 90% of Instagram users are subscribed to commercial accounts.

Instagram is a rapidly changing social network with unpredictable algorithms. And although the young competitor TikTok is trying to unseat it, many bloggers remain loyal to Instagram and come back here again and again.

At the same time, short videos, Instagram Stories, IGTVs, and Reels remain the most popular type of content here. So let’s talk about how to shoot cool videos of any format.

Top tips for creating killing Insta videos

#1. Shoot video of the best possible quality

Social media users, and especially Instagram fans, have become demanding on the quality of videos. Today, they are more likely to miss clips with terrible quality, shaky footage, and inaudible voices.

You don’t need a professional Hollywood camera for this, an iPhone or any flagship smartphone with the right camera setup will do.

However, there are a few crucial moments to follow if you want to create the best quality Insta video:

  • Light

First of all, avoid highlights. To do this, make sure the light is in front of you or covers the subject you are filming rather than the camera.

If you’re filming outdoors, pay attention to the time of day you’re filming – the best time is the golden hour.

If you’re shooting indoors, even if the light is good, bring a portable light like a ring light or flashlight just in case.

  • Steady frame

To prevent viewers from being swayed, make the frame steady. If you don’t have a stabilizer or tripod handy, rest your elbows on a flat surface or lean the camera against a stationary object and fix it.

  • Rule of thumb

The grid on your phone or other device is another great camera feature for Instagram videos. When you turn it on, your camera screen is divided into nine sections.

Simply place your video item on the section where two of the four points connect. When watching a movie or looking at a photograph, the eye inadvertently focuses on these anchor points.

This is a great way to draw attention to a particular subject when you’re filming a product demo or portrait video.

#2. Keep your clips short

Keeping your Instagram videos short is a must since users on this media hate wasting time on single stuff.

That is why the Stories here last no more than 15 seconds, Reels – 30 seconds, and in-feed video posts – one minute.


But of course, if you want to post long footage, you can create IGTV or share it on Instagram Live.

#3. Make videos of the same format

For videos for Instagram Reels, Stories, and IGTV to not look squeezed and their proportions are not distorted, you need to use a specific video format for Instagram and follow the restrictions set by the platform.

As a rule, Stories and in-feed videos support MP4 and MOV formats, while IGTV only supports MP4. To promote videos in as many formats as possible, we advise you to make all videos in universal MP4 format. This will make it even easier for you to edit them in any MP4 editor.

#4. Make a catchy thumbnail

Sometimes we scroll through the Instagram feed just automatically, and one of the things that make us stop for a moment is an awesome thumbnail.

You can choose a cool stop frame from a video or make it in online graphics tools. Then add it to the top of your Instagram video using user-friendly video editors.

#5. Add subtitles

Sometimes it happens that we get stuck in areas that are too noisy or too quiet. So often, we just keep scrolling through the Instagram feed with the sound off or just skip the video as fast as we can.

This is one of the most obvious reasons we love seeing captioned videos in our feed. This grabs people’s attention faster and conveys your message even without sound. This might get people interested enough to want to unmute and watch the video again.

#6. Add dynamic soundtrack

Music is half the success of an Instagram video. This can help you set the mood or convey the emotion you want your users to feel while watching your video.

Remember TikTok? And those songs that stick in your head for weeks? Follow the same rule on Instagram.

#7. Create one-of-a-kind content that sets you apart from other content makers

Coming up with viral videos and creating trends is not an easy task. It is much easier to be inspired by content that has already been created by other people. Of course, you can take trending Reels and repeat them, but how many other people besides you will do it? You will have to compete with thousands of content creators for the attention of followers.

But what if you take a trend, add elements of your positioning to it, and create something qualitatively new that will reflect exactly you?

#8. Add hashtags to promote your video

Hashtags help Instagram’s algorithms understand which category of viewers to show your content to. They need to be selected very carefully: if you are a small blogger, you should not use high-frequency hashtags, under which millions of publications have already been created.

Stop your choice on small ones: from 5,000 to 10,000 publications, but no more than 100,000, relevant to your niche. Be sure to check how long ago the last post was in the Recent section of each hashtag to avoid using irrelevant ones.

Wrap up

Even if your first videos don’t get a ton of attention or likes, keep going! Like everything else in social media, everything here is decided by trial and error. The peculiarity of the video is that it can take from a week to a month before the Instagram algorithms begin to promote your video to new viewers.

And the last tip – don’t forget to create Reels. Instagram has long made it clear that it encourages those who use new features. Don’t postpone the opportunity to increase reach and attract new viewers to your blog.

David Johnson is a freelance writer with 9 years of experience writing for Techzillo and other established tech outlets like iMore. His focus and key interests are Apple and accessibility as well as consumer technology in general. Read our Editorial Guidlines and Fact Checking process.


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